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AppNexus Specification

Add Hosted HTML5 Creatives

AppNexus supports creatives that require multiple media files. AppNexus adheres to the IAB standards and expects HTML5 creatives to uploaded in a single .zip file. This page explains how to upload HTML5 creatives and other considerations for working with this type of creative.

The maximum size of a single creative is 100KB!

On This Page

  1. Specifications for Hosted HTML5 Creatives
  2. Add HTML5 Creatives

    1. Add HTML5 Creatives
    2. Prerequisites for Rich Media

SPECIFICATIONS FOR HOSTED HTML5 CREATIVES

  1. File Types: .zip
  2. File Requirements:

    1. Must contain an index.html file
    2. index.html must reside in the root of the zip file, not in a subfolder
    3. index.html should be a complete and valid HTML document (including the entities <html><head><body>), not an HTML fragment
  3. All external resources must be secure (https)

ADD HTML5 CREATIVES

Prerequisites for Standard Banners

All HTML5 creatives must reference the clickTag parameter in the URL of the creative when it is served in order to properly track clicks and open the landing page provided in Console when the creative is clicked. Creative designers can either use your own code to ensure the reference is present, or use helper code provided in the AppNexus HTML5 library. The following guides describe the procedure:

For creative designers:

  1. Use IAB’s HTML5 clickTag Standard on AppNexus
  2. Build an HTML5 AppNexus Creative in Google Web Designer
  3. Build an HTML5 AppNexus Creative in Adobe Edge

For ad traffickers:

  1. Integrating the AppNexus HTML5 Library with Ads Created in Google Web Designer
  2. Integrating the AppNexus HTML5 Library with Ads Created in Adobe Edge

Prerequisites for Rich Media

Clients must use AppNexus’ HTML5 library to create expandable and interstitial creatives. Documentation detailing the procedure can be found on Github at https://github.com/appnexus/appnexus-html5-lib/blob/master/docs/Walkthrough-For-Manually-Created-Ads.md.

Source: https://wiki.appnexus.com