Plista – Technical Specifications
In order for your campaign to generate maximum reach, you should therefore provide us with the complete set of advertising material.
The set contains three headlines, one teaser and three different image formats. The submitted materials are used to automatically create publisher-specific ads (text/image combinations).
Text material
Headline
Standard
41 – 50 characters (appears with teaser)
Short
10 – 25 characters (appears with teaser)
Title
26 – 40 characters (appears without teaser)
Teaser
70 characters guaranteed (max. 100 characters)
- • Number of characters incl. spaces
- • Headline: The headline should not just consist of capital letters.
- • Texts longer than 70 characters may be shortened, depending on the publisher.
Image material
Image formats and sizes
1 : 1
= 500 x 500 px recommended
4 : 3
= 640 x 480 px recommended
16 : 9
= 640 x 360 px recommended
File format
JPG, PNG, GIF (animated GIF files must be set to “forever” in order to ensure an endless loop)
File size
optimal 100 kB
- • Depending on the publisher and device used, images are scaled down (approx. 60 px).
- • Please avoid images containing logos or text as well as too detailed images.
Tracking
Target URL
1 target URL per advertising material set
View pixel
optional – only as img-pixel
Technical Specifications
Native Content Distribution
(Online /Mobile)
In order for your campaign to generate maximum reach, you should therefore provide us with the complete content teaser set.
The set contains three headlines, one teaser and three different image ormats. The submitted materials are used to automatically create publisher-specific content teaser (text/image combinations). In comparison to Native RecommendationAds promotional content is not allowed, since it’s about ecommending branded content and not ads.
Text material
Headline
Standard
41 – 50 characters (appears with teaser)
Short
10 – 25 characters (appears with teaser)
Title
26 – 40 characters (appears without teaser)
Teaser
70 characters guaranteed (max. 100 characters)
- • Number of characters incl. spaces
- • Headline: The headline should not just consist of capital letters.
- • Texts longer than 70 characters may be shortened, depending on the publisher.
Image material
Image formats and sizes
1 : 1
= 500 x 500 px recommended
4 : 3
= 640 x 480 px recommended
16 : 9
= 640 x 360 px recommended
File format
JPG, PNG, GIF (animated GIF files must be set to “forever” in order to ensure an endless loop)
File size
optimal 100 kB
- • Depending on the publisher and device used, images are scaled down (approx. 60 px).
- • Please avoid images containing logos or text as well as too detailed images.
Tracking
Target URL
1 target URL per content teaser set
View pixel
optional – only as img-pixel
Technical Specifications
Native Content Distribution
(Online /Mobile)
Headline
Standard
41 – 50 characters (appears with teaser)
Short
10 – 25 characters (appears with teaser)
Title
26 – 40 characters (appears without teaser)
Teaser
70 characters guaranteed (max. 100 characters)
- • Number of characters incl. spaces
- • Headline: The headline should not just consist of capital letters.
- • Texts longer than 70 characters may be shortened, depending on the publisher.
Image formats and sizes
File format
AVI, MPG, WEBM, MOV etc.
Size
at least 480 px width
Image format
4 : 3, 16 : 9 etc.
Length
plista recommendation: 15 to 25 sec.
File size
optimal 1 MB per 10 sec. play time (after editing by plista)
Optional interaction element (ActionBox)
Possible file formats
JPG, PNG, layered PSD graphics
File size
max. 1 MB (after editing by plista)
Sizes
Width
350 px (The background areas must allow to be filled to the left and/or right, as the width of the interaction field can vary between 350 –1000 px, depending on the publisher.)
Height
150 px
IMPORTANT: The interaction field must be designed in size 350 x 150 px. Please avoid images with sharp edges on the left/right so the interaction field can be expanded/adjusted if necessary.
Tracking
Video
Target URL
1 target URL per video
View pixel
optional – only as img-pixel
Engagement tracking
optional – measurement of playback times (start, 6 sec. view time, end) via different view URLs possible.
Interaction element (ActionBox)
Target URL
Additional target URLs can be placed within the interaction element.
Lead time
All material must be delivered at least one week before the start of the campaign.
Technical Specifications
Native VideoAds (Mobile)
Headline
Standard
41 – 50 characters (appears with teaser)
Short
10 – 25 characters (appears with teaser)
Title
26 – 40 characters (appears without teaser)
Teaser
70 characters guaranteed (max. 100 characters)
- • Number of characters incl. spaces
- • Headline: The headline should not just consist of capital letters.
- • Texts longer than 70 characters may be shortened, depending on the publisher.
Video material
File format
AVI, MPG, WEBM, MOV etc.
IMPORTANT: Flash animations (SWF, FLV files etc.) cannot be used for mobile campaigns.
Size
at least 480 px width
Image format
4 : 3, 16 : 9 etc.
Length
plista recommendation: 15 to 25 sec.
File size
optimal 1 MB per 10 sec. play time (after editing by plista)
Tracking
Target URL
1 target URL per video
View pixel
optional – only as img-pixel
Engagement tracking
optional – measurement of playback times (start, 6 sec. view time, end) via different view URLs possible.
Lead time
All material must be delivered at least one week before the start of the campaign.
Technical Specifications
Native OutstreamAds (Online)
File format
AVI, MPG, WEBM, MOV etc.
Size
File size
Image format
4 : 3, 16 : 9 etc.
Length
plista recommendation: 15 to 25 sec.
File size
optimal 1 MB per 10 sec. play time (after editing by plista)
- • Number of characters incl. spaces
- • Headline: The headline should not just consist of capital letters.
- • Texts longer than 70 characters may be shortened, depending on the publisher.
Optional interaction element (ActionBox)
Possible file formats
JPG, PNG, layered PSD graphics
File size
max. 1 MB (after editing by plista)
Sizes
Width
350 px (The background areas must allow to be filled to the left and/or right, as the width of the interaction field can vary between 350–1000 px, depending on the publisher.)
Height
150 px
IMPORTANT: The interaction field must be designed in size 350 x 150 px. Please avoid images with sharp edges on the left/right so the interaction field can be expanded/adjusted if necessary.
Tracking
Video
Target URL
1 target URL per video
View pixel
optional – only as img-pixel
Engagement tracking
optional – measurement of playback times (start, 6 sec. view time, end) via different view URLs possible.
Interaction element (ActionBox)
Target URL
Additional target URLs can be placed within the interaction element.
Lead time
All material must be delivered at least one week before the start of the campaign.
